Qualitative Interviews

Many product categories rely on the acts of an identifiable key participant for success.  It may be a floor sales person, as in the cosmetics category, a floor department manager in hardware, or key end user buying patterns that make the difference.  In one of the most successful and enlightening market research projects, we identify and interview these crucial category participants.

•  Identifies competitive weaknesses

•  Identifies an unexpected marketing opportunity  

• “In the trenches” testimony is very convincing for retail buyer presentation.

•  Finds the missing link that sparks a successful sell-through program at retail.